Iorane - Brazilian Brand
A little about a Brazilian brand we're super excited to introduce soon at Spreading Color!
Welcome back to the Spreading Color blog!
On this post I’d like to share with you a South American brand that I’m so happy to have discovered. There’s no shortage of excellent brands out there, I know there’s tons of them, but I personally continue to get so excited whenever I discover a new gem, and a new exotic gem from South America is even better! The brand is called Iorane. They’re a Brazilian brand that’s well-known and very well established in Brazil. Every time I look at their new collections, I’m blown away with their creativity and designs and then you see their photoshoots and it all looks just so incredible.
So, first a little background on this brand. Iorane originated in Belo Horizonte, Brazil and the name Iorane is the name of the designer Iorane Rabello, who started the brand over 20 years ago. They’re a high-end clothing brand with a lot of stores throughout Brazil. Their designs ultimately lead to a lot of attention in the US and internationally. Their breakthrough in 2015 meant Iorane could launch their first physical store in Miami and since then they’ve continued to expand globally. They’ve participated in various fashion shows and achieved celebrity status recognition when Sarah Jessica Parker wore (more than once) one of their signature sequin dresses to some public events.
In my opinion Iorane is a brand worth investing in, not only for its quality but because each piece is really something special. It’s not a style you’d easily find around.
So the pieces I want to show you from Iorane are the brand's specialty: sequins!
Iorane's rainbow sequin dress from their Autumn/Winter '19 collection.
A rainbow of bright colors!
I don't have an occasion to wear a dress like this but that's really not a problem for me - I'll find one :)
Sparkly, shiny, mood-enhancing...
I wanted to show you some of Iorane's expertise outside of the sequin realm and here it is - a stunning purple animal print dress!
Photo credit: Iorane
You can see more of Iorane on their Instagram page: https://www.instagram.com/iorane
& also here: https://www.instagram.com/iorane_world
What do you guys think of Iorane? Do you like their take on sequin dresses? Is this a brand you're interested in & would wear to a special occasion?
Let me know in the comments below!